Retail Media Lead

Job description

, Netherlands Job Family Group: Sales & Marketing Worker Type: Regular Posting Start Date: May 22, 2026 Business Unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What’s the role As Retail Media Lead, you’ll be part of the Digital Channels & Media within the Shell Mobility cluster of Benelux & France, responsible for building customer‑driven marketing that grows Fuels, EV, Convenience Retail & Loyalty performance across the network, while also scaling Shell’s in‑network retail media capability. Retail Media entails driving incremental revenue, improving shopper engagement, and enabling brands to reach customers through high‑impact digital and in‑store media across the Shell network. Guided by our North Star to deliver easy stops and enjoyable stays for every customer and every journey, you’ll elevate in‑store performance by enhancing shopper experience, increasing conversion and cross‑sell, and maximising the impact of trade and retail promotions while turning insights into tangible commercial results. Working closely with internal teams and partners, you will drive integrated growth through customer insights, performance marketing, and ex...