Associate Director Marketing Ophthalmology

Job description

The Associate Director, Marketing will contribute to the financial success of the Ophthalmology franchise. Main area of responsibility will be to implement and manage key elements of the U.S. Consumer Marketing plan, ultimately to drive demand for the product. Specifically, this will include omnichannel campaign implementation including, Television, Print/Mail, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, strategic content creation, Agency collaboration, materials and inventory management, budget management, management of review materials schedule and process. A Typical Day Might Look Like This: Contributing to, and implementing consumer strategy, communications planning and tactical plans Implementation of consumer initiatives and tactical plans Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business Evaluate, and provide feedback to, performance of media buys in an ongoing way ensure alignment with brand obje...