Director of Product Marketing
Future PLC · New York City, New York, US
We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership ro...
Job description
We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth. You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing. What You'll Do: You will report to the VP, Commercial Product Experience That Will Put You Ahead Of The Curve - GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share. - Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build...