Freedom Brand Management, Vice President

Job description

As the VP of Brand Management for Chase Freedom, you are at the helm of shaping and executing the brand strategy for the Freedom card portfolio. This role seeks a leader who will be responsible for all paid media creative campaigns to drive measurable impact on both the brand and business. You will collaborate with internal teams and external agencies to develop game-changing creative and innovative media plans, overseeing all paid advertising and owned channels including messaging focus, creative approach, talent integrations, production, channel mix, budget allocations, and ROI measurement. If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, ready to make a significant impact on a high-profile business, we invite you to join our team and help shape the future of the Chase Freedom brand. Job responsibilities: - Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creativ...