Director, DTC Insights & Analytics

Job description

Job Summary The Director of DTC Insights & Analytics leads the strategy and execution of analytics and experimentation across KEEN’s Ecommerce, Retail, and Marketplace channels. Blending long-range vision with hands-on execution, this leader builds and scales a center of excellence that embeds analytics into activation planning and decision-making at all levels, delivering a modern KPI framework, advanced forecast models, and empowering tools that elevate data fluency across teams. The Director owns the end-to-end experimentation and personalization program, driving measurable gains in conversion, consumer experience, and lifetime value through disciplined testing and optimization. Serving as a strategic partner to the VP of Ecommerce, the Director translates complex cross-channel consumer behaviors and performance data into forward-looking insights that shape the financial plans, investment decisions, and growth strategy, enabling teams to meet and exceed acceleration targets. Essential Functions: Description: Build and Lead the Commercial Isights & Analytics COE - Establish the vision, multi-year roadmap, operating model, delivery governance, and quality standards for the COE, dr...