Email & Lifecycle Specialist

Job description

Some of what you will do: Staples is looking for an Email Marketing & Lifecycle Specialist (B2B) to join our Marketing team and support growth across our Business to Business (B2B) customer base, including small and medium sized businesses and enterprise customers. In this role, you will execute and optimize automated, lifecycle driven email programs designed to engage business customers at key moments across their journey — from acquisition and onboarding to engagement, retention, and reactivation. You’ll work end to end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to B2B customer needs. You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty. Specifically, you will: - Execute and manage automated and lifecycle email programs across multiple stages of the customer journey, such as onboarding, repeat purchase, category expansion, retention, and churn prevention - Assist with email campaigns for various initiatives as required. - Support campaign planning, briefing, creative r...