JobMesh

Brand Strategist, Principal

Blue Shield of California · Oakland, California, US

Your Role The Brand Strategy team develops, manages, and maintains the company’s brand identity, ensuring consistency across all customer touchpoints and ali...

Job description

Your Role The Brand Strategy team develops, manages, and maintains the company’s brand identity, ensuring consistency across all customer touchpoints and alignment with business goals. The team shapes how the brand is perceived by customers, employees, and the broader market. The Brand Strategist Principal will report to the Senior Director, Brand and Demand Marketing. In this role you will serve as a senior strategic leader responsible for advancing the brand’s vision, positioning, and narrative, ensuring alignment with business goals and market opportunities. You will engage with leadership, collaborate with strategists and creative teams, and guide cross functional partners to maintain a cohesive and high impact and agile brand presence. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Work: In this role, you will: - Lead the integration, integrity, and consistency of...