Director, B2B Web E Commerce Growth

Job description

Role Summary The Director, B2B Web E‑Commerce Growth is accountable for accelerating revenue growth through the company’s B2B web and e‑commerce experiences. This role owns the end‑to‑end digital growth engine —driving qualified traffic, increasing conversion, expanding average order value, and improving repeat purchase behavior. With a strong test‑and‑learn mindset, this leader combines data, customer insight, and experimentation to scale digital revenue, working closely with Marketing, Sales, Service, Analytics, and Technology teams. Key Responsibilities: Digital Growth Strategy & Execution: - Own the B2B web and e‑commerce growth roadmap , aligned to commercial and revenue targets - Drive measurable improvements in traffic, conversion rate, digital revenue, and retention - Prioritize growth initiatives across acquisition, conversion optimization, merchandising, and personalization - Translate business objectives into high‑impact growth experiments and scalable programs Web & Conversion Optimization: - Lead continuous optimization of B2B web journeys, landing pages, product discovery, checkout, and re‑order flows - Apply CRO best practices including A/B testing, multivariate test...