Senior Manager, Paid Social

Job description

About the Role The Sr. Manager of Paid Social is responsible for driving the day-to-day oversight and execution of Paid Social investment in the most effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across Gap Inc.’s brands. In this role, you will work closely with the Director, Paid Social, the Channel Planning teams, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Social investment for the Gap brand, leveraging strong channel expertise and a cross-portfolio perspective. You will also lead the effort to identify opportunities for greater economies of scale and synergies across the four brands. What You'll Do: - Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social - Lead communication with Media Agency in regards to pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap Inc.’s Paid Social investment - Consistently monitor Paid...