Senior Specialist, Lifecycle Marketing

Job description

Why Meridian? At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are. Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected. Find our story here: About Meridian The role: Please note - this is a 18-month contract The Senior Specialist, Lifecycle Marketing plays a critical role in Meridian’s success by designing, building, and optimizing targeted, automated journeys for members and prospects across the full lifecycle. This role translates strategy into scalable, always‑on experiences delivering timely, relevant, and personalized advice supporting growth and member experience goals. The Senior Specialist uses member data and insights to define journey triggers, enable personalization, and drive continuous improvement through measurement and optimization. With a strong focus on member outcomes and performance, this role drives key behaviours such as engagement, retention, financial plan adoption, and cross‑sell, while...