Creative Marketing Specialist (Game)

Job description

About us Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries.We’re passionate about human connection and autonomy. We desire to grow our team in Turkey for a new product in the interactive story genre of lifestyle games. About the job We are looking for a Creative Marketing Specialist to join our growing marketing and product team. You’ll bridge data, psychology, and storytelling, analyzing trends, player motivations, and campaign results to craft compelling concepts for playable ads, UGC videos, and marketing campaigns. Your work will directly shape how millions of players feel, connect, and engage with our stories. In this role, you will: Market & Trend Analysis: - Research and track trends in mobile games, entertainment, fashion, and social media (especially TikTok, Instagram, YouTube) - Identify emerging aesthetics, storytelling tropes, and emotional hooks that resonate with our target audience (female and male VN players) - Analyze competitor campaigns (MeChat, Love Sparks, Choices,...