Director of Product Marketing
Steer Health · Irving, Texas, US
As Director of Product Marketing, you will own how Steer Health goes to market. This is a foundational, high-impact role reporting directly to the CEO.
Job description
As Director of Product Marketing, you will own how Steer Health goes to market. This is a foundational, high-impact role reporting directly to the CEO. You'll join as a senior individual contributor with a near-term mandate to build a small team, and you'll work in lockstep with product, sales, and customer success to define and own our category. This role sits at the intersection of two distinct buyer motions - complex enterprise health system deals and high-velocity mid-market specialty group sales - and requires someone who can write a compelling board-level narrative in the morning and a punchy outbound sequence by afternoon. What You'll Own: - Positioning & category narrative: Own the "AI Workforce for Healthcare" story from category creation to product-level messaging. Make it land differently for a health system CIO vs. an independent orthopedic practice owner. - Go-to-market launches: Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence - from internal enablement kits to market-defining moments. - Competitive intelligence: Know the market cold. Build battlecards and positioning frameworks that help sales win against Nuance, Su...