Vice President, Head of Creative - Boys & Girls

Job description

Job Description A portfolio is required for this role. Please ensure a link is included in your CV. This role must be based in Denmark full time. "Bringing the LEGO story to life means transforming imagination into reality, where every creative spark builds a world of endless possibilities and inspires the builders of tomorrow." Core Responsibilities: Set the creative direction for the Boys & Girls Consumer/Passion Group, ensuring all experiences and expressions align with the Portfolio Creative Vision, Annual Creative Direction, and Franchise DNA across all consumer touchpoints. Serve as the holistic design expert for the Consumer/Passion Group, deeply understanding consumer, shopper, customer, and channel needs; identifying trends and patterns; and converting insights into opportunities, concepts, and white‑space exploration. Lead the Creative Leads Team, providing strategic guidance, art direction, and coaching to ensure best‑in‑class creative output and a thriving, high‑EQ creative culture. Drive business accountability by delivering a balanced, insight‑led portfolio of experiences that meet the needs of the Boys & Girls consumer group while achieving business growth targets an...