B2B Senior Demand Generation & ABM Marketing Manager, Enterprise

Job description

Job Description As a Demand Generation & ABM Marketer, you’ll own the programs that turn our target accounts into qualified pipeline. You’ll run acquisition, nurture, and account‑based initiatives that move prospects from first touch to opportunity. This is a hands‑on role built for someone who’s comfortable in “startup mode” inside a large company. You’re just as happy writing copy, building a campaign, or pulling your own reports as you are planning the program. You know how to move fast with lean resources, while still navigating the processes and stakeholders that come with a global organization. Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline Build and run always‑on and campaign‑based ABM programs aligned to priority account lists and sales territories Partner closely with Sales and BDRs on audience targeting, messaging, and follow‑up plays to maximize conversion from lead to meeting to opportunity Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available Collaborate with Product, Marketing and RevOps to align campaigns with positioning, gui...