Demand Gen Manager, Regional

Job description

Demand Gen Manager, Regional Location: Remote, US. You must reside and work in the US for this position. Job Overview: At Lexia Learning, a Cambium Learning Group company, we change lives through the power of literacy and language acquisition. Our mission-driven team helps more than 5 million students learn to read through innovative, research-based technology solutions. We’re seeking a passionate, strategic, and data-driven Demand Gen Manager, Regional to build and execute scalable demand generation programs that accelerate growth across priority regional markets. This role is pivotal in driving acquisition, awareness, and conversion through targeted, measurable, and regionally aligned marketing initiatives. Job Responsibilities: Drive Regional Demand Generation: Lead the design and execution of integrated marketing programs that generate awareness, demand, and qualified pipeline within assigned regions and priority states. Accelerate Tier 1 State Growth: Develop and manage Supplemental Acquisition, Accelerated Demand, and Conversion Programs tailored for approximately 15 Tier 1 states—aligned to local market needs, buying cycles, and revenue priorities. Build Scalable Digital Pro...