VP Primacy Offers Marketing Strategy

Job description

Chase for Business is about helping business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking. The Business Banking Loyalty Generation marketing team is responsible for developing and executing customer engagement strategies throughout the customer lifecycle from new customer onboarding to engaging and servicing more tenured customers. Engagement Marketing sits within the Loyalty Generation team and is responsible for building the marketing strategy for Primacy Offers for digital service adoption with the appetite to drive more primary relationships. Key responsibilities: - Channel strategy and ownership - Build and evolve offer strategies across our digital service suite and deliver efficient growth and optimize vCTR/ROI/NPV. - Define audience strategies, budget allocation, creative testing roadmaps, and full‑funnel measurement. - Performance analytics and insights - Partner with analytics to evaluate incrementality and profitability, and apply learnings to inform optimizations. - Test and learn leadership -...