Marketing Planner

Job description

POSITION SUMMARY: The primary purpose of this position is to develop and implement strategic marketing plans specific to merchandising vision and product objectives. Marketing Planners will be responsible for developing and driving merchandise strategy and strategic priority that supports both Bass Pro Shops and Cabela’s Branded Products as well as national branded partner focus. Marketing Planners will lead the marketing organization in developing all-inclusive omni-channel marketing initiatives, ensuring collaboration, and streamlining marketing planning and development. This position serves as a liaison between an assigned Merchandising Division and all of marketing. Further, this position will lead cross functional collaboration between Merchandising and Marketing to help shape future-state merchandising and marketing interaction. ESSENTIAL FUNCTIONS: Lead the development and implementation of prioritized initiatives/product launch/project by effectively communicating vision and macro direction to all cross-functional areas within Marketing and Merchandising. Identify and formulate cross functional marketing subject matter expert teams that can best support micro strategy devel...