Marketing Optimisation Specialist

Job description

Bring your authentic and passionate self to this exceptional role #careerswithimpact At HESTA, we’re driven by a clear purpose: to make a real difference in the lives of our members. If you’re an experienced marketing optimisation professional who thrives on data, experimentation and meaningful outcomes, this is your opportunity to shape campaigns that truly matter. We’re seeking a seasoned Marketing Optimisation Specialist to join our high-performing Brand and Marketing team. In this pivotal role, you’ll lead the continual improvement of engagement and retention campaigns – enhancing customer journeys, deepening brand loyalty, and driving measurable growth. Reporting to the Optimisation Manager within the Marketing Campaigns team, you’ll collaborate closely with Digital, Content and Marketing Optimisation specialists, senior leaders, and external agency partners to deliver best-in-class marketing performance. What You’ll Do: Drive Strategy & Performance: - Partner with the Optimisation Manager to deliver strategic initiatives aligned to business and member growth targets. - Translate insights into actionable optimisation strategies that enhance the end-to-end customer journey. - W...