Senior PR Manager

Job description

Senior PR Manager 慕尼黑 社招 全职 职位 ID：A86479 职位描述1. Develop and execute the European PR strategy with a strong focus on product communications, brand storytelling, and thought leadership. 2. Plan and manage press events, vehicle unveilings, media test drives, and participation at key industry shows. 3. Build and maintain trusted relationships with top-tier automotive and tech journalists, influencers, and media outlets across Europe. 4. Lead crisis and issue communications, ensuring timely, accurate, and consistent communicationCreate and oversee press releases, media statements, product briefings, and Q&A documents. 5. Collaborate closely with HQ teams in China to ensure message consistency and cross-regional alignment. 6. Monitor and analyze social media channels (owned and earned) to amplify PR messages and monitor sentiment. 7. Manage external PR agencies and ensure high-quality deliverables. 职位要求1. 7+ years of experience in automotive PR, tech PR, or related fields. 2. Proven track record in product PR and large-scale press events. 3. Strong network among European automotive, mobility, and technology journalists. 4. Experience in crisis communication and sensitive media environmen...