CRM Data & Audience Lead

Job description

London (Hybrid) Do you see patterns in data that others miss? Are you excited by the idea of turning customer insights into personalised experiences at scale? Do you want to shape how a global organisation uses data to connect with its audiences more meaningfully? We’re transforming how we use data to power smarter, more personalised marketing. As our CRM Data & Audiences Lead , you’ll sit at the heart of that transformation, designing the audience strategies, data models, and segmentation approaches that underpin our global marketing efforts. This is a role for someone who enjoys both the technical depth and the strategic impact, someone who can build sophisticated audience logic while also influencing how data is used across the organisation. What You’ll Do: Design and evolve audience strategies that power lifecycle marketing and personalised customer journeys Build and optimise segmentation logic using SQL and Salesforce Marketing Cloud to drive targeted engagement Partner with Data Science and Analytics teams to bring predictive models into real-world marketing use cases Translate complex data into actionable insights that shape campaigns, offers, and customer experiences Own a...