Digital Content Specialist | Health

Job description

Title: Digital Content Specialist Department Org: Hosp - Advertising/Marketing - 108980 Employee Classification: U1 - Unclassified PSA FT Bargaining Unit: Professional Staff Association: Primary Location: MC AD: Shift: 1: Start Time: 8:15 am End Time: 5:00 pm Posted Salary: $45,000: Float: False: Rotate: False: On Call: False: Travel: False: Weekend/Holiday: False: The University of Toledo is seeking a Digital Content Specialist to promote UToledo Health through social media. This position produces impactful digital content and engages in social media conversations that promote the institution’s clinical operations and contribute to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity. This position requires strong marketing writing and video production skills. The Digital Content Specialist must have the discretion and discipline to respond professionally in various media often filled with emotion and stress. They must know when to elevate an issue on social media to UToledo leaders for a response and, under the direction of the Director for Digital Media, provide UToledo officials advice on the best ways to engage in so...