Brand Manager, Specialty Care, Immunology, Gastroenterology, Dermatology
IQVIA · Bucharest, București, RO
IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners .
Job description
IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners . This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings, operating in a multi‑country, matrix environment. The assigned brand(s) sit within a broader partner portfolio spanning immune‑mediated and inflammatory diseases , including a mix of injectable biologics and oral advanced therapies . The Brand Manager will be accountable for shaping brand direction, translating insights into action, and delivering effective, compliant marketing activity that supports agreed commercial objectives. Working closely with IQVIA cross‑functional teams and partner stakeholders , this role requires strong commercial judgement, collaboration and the ability to balance strategic planning with hands‑on execution in a regulated pharmaceutical environment. Key Responsibilities: - Act as the brand lead for one or more assigned brands , with end‑to‑end accountability for strategy and execution - Develop and deliver integrated brand plans aligned to partner objectives and por...