Manager, Brand Management

Job description

Job Description Summary: Role Purpose The Brand Manager – Ireland plays a critical executional role in delivering locally relevant brand activation and supporting the growth of The Coca Cola Company portfolio in Ireland. As a JG10 Manager, this individual contributes to the implementation of brand plans, consumer activation, local insights work, and in market execution — ensuring that global and regional brand strategies are effectively brought to life for Irish consumers. This role is hands on and requires strong collaboration with the local Irish network (Commercial, IMX, RGM, Shopper, Insights, Franchise/Bottler teams) to translate brand direction into high quality activation at national, customer, and community levels. The Brand Manager supports the operational delivery of brand initiatives, coordinates local agencies, manages approved marketing materials, and ensures all activities are executed with discipline and relevance for the Irish market. What You’ll Do for Us: Brand Execution & Local Activation: Support execution of brand plans and activation calendars for the Ireland market. Localize and adapt approved global/OU assets to ensure relevance for Irish consumers and custo...