Market Development Manager

Job description

Printpack is seeking a strategic and innovative Market Development Manager I or II to identify and develop new customer segments, markets, and differentiated value propositions within the flexible packaging industry. This role will be instrumental in driving growth, innovation, and competitive positioning in a rapidly evolving market landscape. Key Responsibilities: Identify high-potential customer segments and emerging markets. Define winning value propositions and market differentiators. Analyze market gaps, trends, and competitive positioning. Collaborate cross-functionally with Sales, R&D, Operations, Procurement, HR, and Customer Experience teams. Develop and execute market entry strategies. Build strategic alliances with external stakeholders and industry partners. Qualifications: Experience in market development, business strategy, or product management Strong analytical and strategic thinking skills Proven ability to lead cross-functional initiatives Excellent communication and relationship-building skills: Experience in polyethylene films is required Strategic Planning and Execution: Conduct competitive, situational, segment, and niche analyses to determine market potentia...