Senior Account Director, Patient (DTC)
Princeton10 · New York City, New York, US
We’re looking for a Senior Account Director, Patient to lead high-impact, direct-to-consumer (DTC) pharmaceutical marketing initiatives for our clients. You...
Job description
We’re looking for a Senior Account Director, Patient to lead high-impact, direct-to-consumer (DTC) pharmaceutical marketing initiatives for our clients. You are a commercially minded leader who thrives at the intersection of patient engagement, brand strategy, and cross-channel execution. You’ll serve as a trusted partner to clients, guiding complex omnichannel campaigns that translate clinical value into meaningful patient experiences. You have a strong command of patient journeys, behavior change, and DTC media ecosystems, along with the gravitas to influence senior stakeholders and lead multidisciplinary teams. You’ll report to the Group Account Director, Client Services. Responsibilites: Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights Translate complex clinical and regulatory info...