Associate Manager, B2B Audience Analyst
DoorDash · New York City, New York, US
About the Team The mission of our B2B Retention Marketing team is to build lasting relationships with our merchants as soon as they engage with DoorDash by p...
Job description
About the Team The mission of our B2B Retention Marketing team is to build lasting relationships with our merchants as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and services that are relevant to them. Within the broader B2B Retention Marketing team, the B2B Audience Analyst role blends data analytics with strategy to create value for our merchants by helping unlock growth, improve operational efficiency, and increase experimentation velocity. About the Role: As the B2B Audience Analyst, you will build and scale data-driven lifecycle strategies that accelerate merchant and DDFB acquisition, engagement, and retention. You will own the analytical and technical foundation of retention programs, leveraging SQL, forecasting, and experimentation to improve targeting, measurement, and automation. You will partner cross-functionally with Analytics, BI, Engineering, and Marketing to design experiments, develop scalable audience and data systems, and drive continuous optimization through rigorous performance analysis. You’re excited about this opportunity becau...