Senior PR Manager

Job description

Senior PR Manager 慕尼黑 社招 全职 职位 ID：A86479 职位描述1. Develop and execute the European PR strategy with a strong focus on product communications, brand storytelling, and thought leadership.: - 2. Plan and manage press events, vehicle unveilings, media test drives, and participation at key industry shows. - 3. Build and maintain trusted relationships with top-tier automotive and tech journalists, influencers, and media outlets across Europe. - 4. Lead crisis and issue communications, ensuring timely, accurate, and consistent communicationCreate and oversee press releases, media statements, product briefings, and Q&A documents. - 5. Collaborate closely with HQ teams in China to ensure message consistency and cross-regional alignment. - 6. Monitor and analyze social media channels (owned and earned) to amplify PR messages and monitor sentiment. - 7. Manage external PR agencies and ensure high-quality deliverables. 职位要求1. 7+ years of experience in automotive PR, tech PR, or related fields.: - 2. Proven track record in product PR and large-scale press events. - 3. Strong network among European automotive, mobility, and technology journalists. - 4. Experience in crisis communication and sensit...