Field Marketing Manager
Beyond Meat · US
At Beyond The Plant Protein Company, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants?
Job description
At Beyond The Plant Protein Company, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond. Job Description: We’re hiring a Field Marketing Manager to own the ground game for Beyond , starting with New Beyond Immerse this summer in NYC . This is not a typical field marketing role - it’s a launch leadership position. You will plan and execute a full summer-long sampling and experiential program across NYC’s biggest cultural events, fitness channels, and high-traffic street-level activations driving consumer buzz and trial . You’ll build and manage a team of 6-8 Brand Ambassadors, coordinate with our distribution partner s, Marketing and Sales teams , and make Beyond Immerse the most talked-about beverage launch of the summer. TASKS, DUTIES, & GENERAL RESPONSIBILITIES: - Full Program Ownership : Own end-to-end planning & execution of sampling p lan...