Field and Events Marketing Manager

Job description

Role: Field and Events Marketing Manager Reports to : Head of Integrated Marketing As our Field and Events Marketing Manager, you’ll own the execution of Informed K12’s field and event marketing program — conferences, field events, and webinars — as part of our integrated campaigns. You’ll partner closely with the Head of Integrated Marketing, Demand Generation, and Sales to create high-performing event experiences that generate pipeline, deepen relationships, and reinforce our positioning in the market. This role requires a detail-oriented marketer who can balance execution and strategy, bringing strong project management and field enablement skills (pre-event prospecting kits, on-site talk tracks, and post-event follow-up plays).Understanding Informed K12’s personas and audiences and what types of events resonate at what part of the funnel will be essential. This role works closely with teams across the company, including Customer Success, Account Executives, and SDRs. What You'll Do: Event Planning & Execution - Partner with Product Marketing and Integrated Marketing to design 15-20 field events and ~10 webinars annually. Align event and webinar themes, abstracts, content, and s...