Senior Marketing Analyst, Customer Behavior & Lifecycle

Job description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview: We are seeking a data-savvy and entrepreneurial Senior Marketing Analyst to join our Lifecycle Marketing team. In this role, you will distill data into customer intent, motivations, and friction points to inform lifecycle strategy, personalization, experimentation, and cross-channel messaging. A self-starter, you will be leading cross-functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering teams to further develop our approach to a wholistic customer view and experience. How you will make an impact: - Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and m...