Marketing Manager – Paid Media Strategy & Team Lead

Job description

Location: 4910 Tiedeman Road, Brooklyn Ohio About the Role: As a member of the Enterprise Marketing and Brand Engagement team, the Marketing Manager – Paid Media will report to the LOB Marketing Director and serve as the strategic lead for KeyBank's paid media programs across Consumer and B2B audiences. This role leads media strategy, people leadership, agency partnership, and cross-LOB coordination, ensuring media investments drive measurable brand and business results. This is a highly strategic role with broad visibility and influence, responsible for translating enterprise marketing goals into effective, measurable paid media programs while building strong team talent and modern media operations. Essential Functions & Responsibilities: Media Strategy & Planning: - Develop the enterprise media strategy across Consumer and B2B campaigns, including channel mix, flighting, audience targeting, and budget allocation - Lead annual and quarterly media planning cycles, translating marketing objectives into channel-specific investment recommendations - Partner with analytics and campaign leaders to build and maintain a media learning agenda that informs ongoing optimization and future pl...