Sr. Product Marketing Manager
Waystar · Lehi, Utah, US
ABOUT THIS POSITION We are actively looking for a Product Marketing Manager that is deeply familiar with healthcare payments and has a passion for enabling g...
Job description
ABOUT THIS POSITION: We are actively looking for a Product Marketing Manager that is deeply familiar with healthcare payments and has a passion for enabling growth in a fast-paced environment. The successful team member will lead the discovery and deployment of market, product, and client insights. This leader will work cross-functionally with sales, marketing, product, and client operations to develop strategies and execute the plan. WHAT YOU'LL DO: Market intelligence : Perform ongoing market research, internally and externally, to understand and communicate market drivers, trends, and potential disruptors. Conduct buyer outreach to enable the go-to-market teams to deploy buyer-specific strategies. Messaging & positioning: Obtain rich product knowledge including functionality, integration, and how our solutions solve the underserved needs of our buyers. Partner with implementation and support to clearly understand solution adoption, satisfaction, and support needs. Enable these insights to inform messaging and positioning. Product launches: Cross-functionally support product launches for new solutions and enhancements spanning from product positioning and asset creation to KPI tr...