Marketing Lead, North America Industry

Job description

Minimum qualifications: - Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. - 9 years of experience in business-to-business marketing including events, industry field, and regional marketing. - 2 years of experience managing people or teams. - Experience managing direct and cross-functional or cross-team projects to increase company business growth and awareness through well-executed marketing efforts. Preferred qualifications: - Experience planning and executing industry-first marketing programs with cross-functional stakeholders, specifically field sales leadership and teams. - Experience with executive and operational communication, and translating data and insights into strategies. - Experience managing projects and tracking progress and details. - Experience with project execution, problem-solving, and creativity. - Familiarity with customer relationship management (CRM) systems (e.g., Salesforce.com) and marketing automation and tracking tools (e.g., Marketo) to assess campaign effectiveness. - Ability to build teams and attract, retain and grow talent. About the job: Accelerate the North America sales team’s ability to reach th...