Associate Director, Hematology Key Customer Engagement

Job description

The Associate Director, Hematology Key Customer Engagement will drive the content strategy and development of peer-to-peer (P2P) materials that shape how hematology data and insights reach healthcare professionals. This role focuses on delivering timely, high-quality, compliant promotional education across the hematology franchise while supporting the operational needs of the Key Customer Marketing Team. Based at our Gaithersburg headquarters, the role partners closely with HCP marketing, regional marketing, field sales, medical, market access and other key stakeholders to translate brand strategy into clear, compelling and scientifically robust speaker materials that enable consistent message pull-through and engagement. Curious about how strategic content, operations and science come together to change clinical practice? Accountabilities: Lead the P2P content strategy and promotional education roadmap for the Hematology Franchise, collaborating with HCP marketing to integrate data updates and brand messaging into speaker assets. Partner with cross-functional teams including regional marketing, brand marketing, field sales, medical affairs, market access and others to deliver a co...