Director, Event Retail

Job description

Overview The Director of Event Retail will be responsible for the vision and execution of Soccer United Marketing’s retail endeavors across enterprise events. These events include but are not limited to MLS All-Star, Leagues Cup, MLS Next and MLS Cup. This person will partner with SUM partners, SUM’s retail operator and licensees to drive sales and fan engagement across our events. Responsibilities: - Lead On-Site Retail Execution: Oversee all aspects of retail at League Events, including product assortment, merchandising, fan engagement, and marketing, ensuring a seamless experience. - Manage Event Retail Partners: Collaborate with Event Retail Partners to handle retail purchases, operations, and on-site sales to achieve high performance. - Coordinate Contracts & Deliverables: Facilitate contracts and manage deliverables with Event Retail Partners, agencies, and external stakeholders to ensure smooth execution. - Budget & ROI Management: Manage retail budgets and assess return on investment to drive future growth and optimization. - Collaborate with MLS Departments: Work closely with MLS Events, and other internal teams to ensure retail aligns with the fan experience and enterpris...