Senior Manager, Growth Marketing

Job description

We’re looking for an experienced, all-star growth marketer to join Zola’s Growth Marketing team. Growth Marketing is a core driver of Zola’s success, focused on acquiring new couples and accelerating signups across a diverse set of channels. This team fuels the top of the funnel — bringing the right couples into the Zola ecosystem at scale and setting the foundation for their entire planning journey. The ideal candidate is a seasoned growth leader who brings deep channel expertise, sharp analytical instincts, and strong business judgment. As a Senior Manager, you’ll own and evolve our upper-funnel strategy, ensuring our investments drive meaningful, measurable growth and are tightly aligned with Zola’s broader business objectives. RESPONSIBILITIES: - Develop the overall channel strategy for paid social and upper-funnel acquisition (including but not limited to Meta, TikTok, Pinterest, Audio, Streaming, OOH), ensuring the plan is clearly aligned with and supported by the overall marketing strategy. - Translate specific business strategies into a channel-level marketing plan that prioritizes high-value activities. - Direct external agencies and partners in the launching of campaigns,...