SEO Specialist

Job description

This is NOT a remote position and is located at our Virginia Beach Campus location. The SEO Specialist will work cross-functionally to build the SEO and content strategy as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. He / She will develop and drive the execution of AI-Enhanced Search Optimization initiatives, including classic search rankings, AI answer engines and multimodal (voice, visual) search. The SEO Specialist will provide expertise and training to relevant teams and develop best practices. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies. Skills/Qualifications: - Develop SEO strategies and be responsible for day-to-day search results across digital platforms - Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly - Pro-actively audit ECPI’s digital properties, research SEO issues and formulate solutions for improving performance -...