Senior CRM Manager (m/f/d)

Job description

To further strengthen digital health protection and expand access to meaningful preventive care, we are looking for a Senior CRM Manager (m/f/d) to drive our customer engagement and lifecycle marketing initiatives. Requirements: Your role in a team: - Own the entire customer lifecycle: lead nurturing, onboarding, retention, after-sales, and reactivation - with clear KPIs attached to each stage - Drive churn prevention initiatives and loyalty programmes, using behavioural signals and customer health scores to act before customers disengage - Build and execute an upsell strategy across verticals, identifying the right moment and right offer for each customer segment - Move getolo decisively beyond email-first CRM and build competence and infrastructure for true omnichannel customer engagement - Ensure channel mix is adapted to each market's customer behaviour and regulatory context (DE, FR, ES) - Own the CRM tech stack roadmap and partner with Product and Data to unlock new channel capabilities - Responsibility for top-line CRM metrics: CLV, retention rate, churn rate, and lifecycle conversion - Develop a deep, data-driven understanding of the customer - building segmentation models...