Business Analyst

Job description

At Hiebing, we believe the best ideas come from curious minds working together. We’re a strategy-led agency where analytics isn’t a backseat function—it’s a driver of the work, shaping decisions alongside brand, creative, and media. We’re looking for a Business Analyst who doesn’t just answer questions—they challenge them, reframe them, and turn them into insights that actually move the business forward. If you love getting into the gray, connecting dots others miss, and translating data into stories that influence real decisions—you’ll fit right in. What You’ll Do: What This Role Is (and Isn’t) This is not a reporting role. You won’t be waiting for tickets—you’ll be helping define the problem. - Act as a primary analytics partner across marketing, promotions, loyalty, and product initiatives - Translate ambiguous business questions into structured analytical approaches - Measure the incremental impact of campaigns, promotions, and pricing strategies - Conduct analyses including market basket, cannibalization, customer segmentation, and LTV - Synthesize findings into clear recommendations and executive-ready narratives - Proactively identify opportunities and bring forward new anal...