Sr. Insights & Engagement Manager - Performance & Run

Job description

Job Summary The Sr. Insights & Engagement Manager leads seasonal category strategy development and insight synthesis in support of KEEN’s Integrated Go-to-Market (GTM) process. This role translates enterprise priorities, consumer insights, and market data into clear strategic direction that informs cross-functional planning across Product, Merchandising, Brand Communications, Regional teams, and GTM partners. The position partners with senior strategy leadership to ensure seasonal direction reflects KEEN’s Strategic House, long range plan, and consumer target commitment. The Senior Manager ensures insights are translated into action, cross functional teams work from the same strategic foundation, and Integrated GTM receives structured inputs that enable consistent execution across global and regional markets. Essential Functions: Description: - Strategies Development & Alignment - Develops seasonal category strategies for a business category (run, performance, kids, etc.), translating enterprise priorities and long-range plans into actionable direction. - Defines strategic problem statements, consumer priorities, and category opportunities to guide Product, Merchandising, Brand Com...