Enterprise GTM Manager

Job description

Position Title Job Title: Enterprise GTM Manager Position Overview Medscape, PulsePoint, and WebMD collectively represent the world's largest health marketing ecosystem for pharmaceutical marketers. Our capabilities span marketing to both doctors and patients across every addressable channel — programmatic display, video, CTV, audio, social, search, EHR, and endemic — all powered by PulsePoint's purpose-built healthcare DSP. The Enterprise GTM Manager focuses on translating that breadth into a clear, compelling, and differentiated story that our sales and account teams can take to market. This is a connective tissue role — sitting between product, marketing, and commercial teams to ensure that as our integrated product offering evolves, our ability to articulate it keeps pace. You will own how we talk about what we do at the enterprise level: shaping the narrative, enabling the teams who deliver it, and informing the product strategy that drives what comes next. This role is not about selling directly — it's about making everyone who does sell sharper, more confident, and more consistent in how they represent Medscape, PulsePoint, and WebMD as a unified platform. You'll synthesize...