Marketing Manager

Job description

Marketing Manager Digital Products / MedTech / Digital Health A rapidly growing company operating in the education and digital technology sector is looking for a Marketing Manager responsible for developing and executing the marketing strategy for a portfolio of digital products, including solutions classified as medical devices. We are seeking an experienced manager who combines strategic competencies with a hands-on approach to B2B and B2C digital product marketing. Responsibilities: - Develop and execute marketing strategies for digital products and therapeutic platforms - Lead product marketing activities for solutions classified as medical devices - Manage online and offline marketing campaigns - Plan, execute, and optimize marketing activities targeted at B2B and B2C customers - Manage the marketing budget and analyze campaign effectiveness - Collaborate on the design and implementation of marketing automation tools - Ensure brand consistency and oversee branding activities - Prepare marketing and sales materials - Support the sales team in marketing and product-related activities - Conduct product training sessions for partners, clients, and internal teams, including the sal...