Director, Brand Content Production

Job description

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow. NASCAR seeks a talented professional to join in the position of Director, Brand Content Production, based in our Charlotte, North Carolina office. The Director, Brand Content Production leads the team responsible for producing social-first content across the NASCAR brand and track platforms. The Director owns how our social content is produced, setting the standards, systems, and culture that allow creators and editors to do their best work at scale across @NASCAR and NASCAR Track channels (Instagram Reels, TikTok, X, Facebook, YouTube). Duties include but are not limited to: - Oversee a team of producers, videographers, editors, and photographers, producing social-first content for organic and paid channels (as needed), setting clear expectations around quality and production standards. - Lead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube, with a clear understanding of how production, pacing, and storytelling dif...