Paid Search Senior Associate, Home Lending & Auto

Job description

The in-house paid search team at JPMorgan Chase operates as a centralized Center of Excellence, owning the end-to-end SEM lifecycle for lines of business and integrating paid search into the firm’s broader data-driven marketing ecosystem. They plan, launch and optimize campaigns, writing ad copy, selecting keywords, managing multi-million-dollar budgets and running test-and-learn experiments while integrating AI and automation and they partner with analytics, technology, and legal to ensure brand safety and regulatory compliance. Using tools like Google Ads, SA360, and Adobe Analytics, they track KPIs such as CTR, CPC, and CPA, build executive-ready dashboards and insights, and manage strategic relationships with Google, Microsoft, and third-party vendors to drive ROI and continuous improvement. As a Paid Search Senior Associate on the Paid Media team, you will work on Search Engine Marketing (SEM), developing and executing search marketing campaigns while delivering positive business results. You should be confident in presenting to senior stakeholders in the Line of Business (LOB), focusing on Home Lending, Auto, Chase Payment Solutions, and be able to clearly communicate perform...