Communications, AVP - State Street Investment Services

Job description

Role overview: The Assistant Vice President (AVP), social media will play a key role in driving the strategy, execution, and performance of paid social, influencer, and organic content-led campaigns across priority business initiatives. This role combines strategic oversight and operational excellence, serving as a primary owner of key agency relationships, budget tracking, and cross-functional execution. The AVP will be responsible for translating business priorities into scalable, compliant, and performance-driven social media and influencer programs—while mentoring team members and helping shape the evolution of the social media function at State Street. Key responsibilities: Campaign ownership Lead the planning, execution, and optimization of priority campaigns and discretionary initiatives (e.g., thematic, product-led, or opportunity-driven campaigns). Lead campaign performance reviews and present results-driven insights and recommendations for assigned campaigns to internal stakeholders. Partner cross-functionally with Product Marketing, Brand, Content, Design, Communications, Public Relations, Analytics, and other internal stakeholders to ensure social media and influencer p...