Retention Director, Kiplinger

Job description

The Retention Director will proactively oversee the retention strategy for all Kiplinger brands, including growing our recurring revenue stream with a focus on digital subscriptions and online ordering. What You'll Do: You will report to the Senior Marketing Director Experience That Will Put You Ahead Of The Curve - Develop the comprehensive retention strategy for Kiplinger brands to maximize Customer Lifetime Value (LTV) through customer subscription and re-engagement promotions. - Design and build the full, end-to-end retention lifecycle strategy across mail, email, coverwraps and online channels. This includes automated flows for onboarding, payment, win-back, renewal and gift campaigns. - Lead the development of high-conversion win-back and reactivation campaigns to recover lapsed subscribers and establish a reliable recurring revenue channel. - Find cross sell and bundle opportunities with targeted messaging across all Kiplinger brands. creating new audience segments with product affinity and engagement. - Establish a rigorous A/B and multivariate testing cadence across all brands. This cadence should be maintained for all campaign components, including creative, timing, messa...