Media Planner

Job description

Overview Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com. The Linear Media Planner is responsible for developing, executing, and managing strategic cable and broadcast media plans while serving as a primary day-to-day client contact. This role blends analytical media planning with strong account management, ensuring campaigns are thoughtfully designed, accurately executed, and aligned with client business objectives. Responsibilities: Media Planning & Strategy: - Develop strategic linear media plans across cable and broadcast networks based on client goals, target audiences, and budgets - Analyze historical client performance, ratings data, and network trends to inform planning decisions - Build detailed media plans including network mix, daypart strategy, flighting, and budget allocations - Partner with internal teams (Inventory, Sales, Research) to ensure plans are feasible and optimized - Support Upfront and scatter planning, including revisions based on inventory availability and...