Tools, Data & Reporting Lead

Job description

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . The Role: The Tools, Data & Reporting Lead owns the single source of truth for all performance, delivery, and reporting across the account globally. This role is responsible for ensuring that our platform-led model operates with absolute data integrity and disciplined tool usage. This role is foundational to enabling faster, more confident decision-making and preparing the account for advanced automation by designing, implementing, and optimising the marketing data ecosystem for the client. Key Responsibilities: Own and manage the end-to-end data ecosystem, including databases, platform integrations, and agency feeds, ensuring accuracy and seamless functionality. Own the master definitions for all KPIs and...