Industry Marketing Manager 4 - Cross Industry

Job description

Overview The Industry Marketing Manager 4 is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth for a given go-to-market segment or plan area. This role focuses on building comprehensive go-to-market strategies establishing audience-specific thought-leadership initiatives and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. The Industry Marketing Manager 4 collaborates with sales leaders field marketing portfolio marketing and integrated marketing to plan and execute go-to-market and plan area campaigns ​ Responsibilities: - Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes - Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs - Develop and manage marketing plan and budget in support of sales goals - Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget man...