Digital Analyst

Job description

Who We Are… Drive Social Media is one of the fastest-growing advertising technology companies in the country. Born out of necessity to provide the best return on investment for our partners, Drive Social Media has developed a cloud-based advertising management platform to achieve better campaign results and transparency while improving advertising efficiencies to stimulate revenue growth. We are looking for a Digital Analyst to research and identify ways to build clients’ targeted audiences and paid media placements across multiple platforms. Responsibilities include, but are not limited to: tracking advertising costs, researching consumer behavior, creating targeted audiences, and exploring market trends and opportunities. In order to excel in this role, applicants should have PPC / paid social campaign experience and must be comfortable with processing and analyzing marketing data. The Digital Analyst will ensure successful digital campaigns through efficient use of client marketing budgets and appropriate audiences. Responsibilities: - Analyze sales funnels and customer intent. - Measure ROI of online and offline advertising campaigns. - Report on marketing KPIs like leads, conv...